Grassroots sport under pressure as Bunnings backs volunteer coaches with new initiative

With volunteer numbers down 28 per cent in grassroots clubs since 2018, fewer coaches are carrying more of the load, often dedicating upwards of 12 hours a week.

New research commissioned by Bunnings shows volunteer coaches are juggling a range of responsibilities - from early morning trainings to weekend games - highlighting the growing pressure on those keeping grassroots sport alive.

In response, Bunnings has launched Coaching Legends, a national initiative recognising and celebrating the contribution of volunteer coaches, as part of its ongoing commitment to supporting community sport across New Zealand.

Backed by Kiwi sporting legends Shaun Johnson, Portia Woodman-Wickliffe, Francis de Vries, Amelia Kerr and Brook Ruscoe, all of whom have benefitted from the support of volunteer coaches during their careers.

For decorated rugby union player, Portia Woodman-Wickliffe, coaches have an impact that goes far beyond sport.

“For so many of us, volunteer coaches are the people who spark that first love of the game - guiding you, challenging you, and giving you the confidence to keep going. They don’t do it for recognition or reward; they do it because they genuinely care.

“I wouldn’t be where I am today without some key coaches who gave their time to support and believe in me, and I know that’s the same for so many young Kiwis coming through. Their impact can shape not just the player you become, but the person you grow into,” said Woodman-Wickliffe.

With 86% of the grassroots sport club community saying volunteer coaches’ impact is overlooked, recognition has never been more important.

Bunnings Coaching Legends is designed to address this - shining a light on and rewarding the coaches who give so much.

From today, Kiwis across the country can nominate a volunteer coach in their community, giving them the chance to be recognised. Throughout the year, Bunnings will celebrate coaches with prizes that support both the individual and their club - from professional athlete and coach-led clinics that build capability, to practical coaches' kits.

Five exceptional volunteer coaches will be selected to attend the ISPS Handa Halberg Awards in February alongside New Zealand’s top sporting stars, with the Bunnings Coaching Legend of the Year announced the same day and awarded $25,000 of Bunnings products and materials for their club.

Sport NZ is supportive of the new initiative and the opportunity to acknowledge the contribution of volunteer coaches.

Sport NZ Sport Development Lead – Coaching, Andy Rogers said: “Every day, volunteer coaches give their time to make a difference in the lives of young people. At Sport NZ, we see firsthand the vital role they play in supporting participation, helping young people build life skills and contributing positively to their overall wellbeing. Sport NZ is committed to supporting these volunteers and it is great to see Bunnings get onboard too."

Bunnings New Zealand General Manager, Melissa Haines said, “We’re proud to be backing these legends who are running training sessions, organising drills, cheering from the sidelines, and making sure everyone feels welcome and included. That spirit is something we really value at Bunnings, where we encourage our team to give things a go and support one another to be their best.

“Through Coaching Legends, we’re looking forward to recognising these individuals and the important role they play in strengthening grassroots communities, and hope that we can help encourage more New Zealanders to put their hand up and get involved,” said Haines.

Know a Coaching Legend?

Do you know a volunteer coach who’s a true legend in your community, club or team? Head to www.bunnings.co.nz/coachinglegends to nominate a Coaching Legend and give them and your club the chance to be rewarded with legendary prizes up for grabs every week. Nominations open on 22 June 2026.

For more information on Bunnings Coaching Legends, visit: www.bunnings.co.nz/coachinglegends

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