Bunnings Trade and Movember launch limited-edition flannel shirt to support men’s health in New Zealand

Summary

The new $49 Bunnings Trade x Movember flannel shirt marks five years of the partnership, with all profits donated to support men’s health. It will be available in Bunnings stores nationwide from Friday 30 October, while stocks last.

Bunnings Trade and Movember are marking five years of working together in New Zealand with the release of a new limited-edition flannel shirt designed to raise funds and keep conversations about men’s health visible in the trade and construction community.

Over the partnership, Bunnings Trade has helped raise and donate more than $272,000 for men’s health initiatives across Aotearoa.

The limited-edition Bunnings Trade x Movember flannel shirt will retail for $49, with all profits donated to support men’s health.

The shirt goes on sale on Friday 30 October during Bunnings’ nationwide Movember Trade Brekkie and will be available in Bunnings stores across New Zealand while stocks last.

Supporting men’s health in the trade and construction sector

Research cited by Movember found that one in three construction workers have experienced serious psychological distress, highlighting the importance of making support visible and helping men feel more comfortable reaching out when they need it.

Movember New Zealand Country Manager, Rob Dunne, said the partnership continues to play an important role in bringing men's health into workplaces and communities across the country.

"The trade and construction sector is one of the most important places we can focus our efforts. Our research shows one in three construction workers experience serious psychological distress, yet too many men still feel they need to struggle in silence.

"Over the past four years, Bunnings Trade has helped to raise awareness, reduce stigma and support better mental health outcomes for Kiwi men. This new flannel shirt is another great example of how a simple fundraising idea can help keep men's health visible and encourage people to reach out, check in and support one another."

Head of Bunnings Trade NZ, Matt Heinrich, said the partnership continues to resonate because it creates lasting reminders of an important cause.

"Our team members and customers have embraced this partnership year after year, and we're pleased to introduce our latest Trade merch that not only helps raise funds, but also creates another opportunity to show support for men's health and encourage people to check in on those around them.

"We see tradies coming through our stores wearing merch from previous Movember campaigns, and that's something we're incredibly proud of."

How to support Movember

Bunnings Trade and Movember are encouraging New Zealanders to get involved this Movember by growing a mo, supporting fundraising initiatives, checking in on mates and helping raise awareness of the health challenges facing Kiwi men.

The limited-edition Bunnings Trade x Movember flannel shirt will be available from Bunnings stores nationwide from Friday 30 October, while stocks last.

Key facts

• Partnership: Bunnings Trade x Movember
• Milestone: Five years working together
• Funds raised and donated through the partnership: More than $272,000
• 2026 product: Limited-edition Bunnings Trade x Movember flannel shirt
• Price: $49
• Donation: All profits donated to support men’s health
• On sale: Friday 30 October
• Availability: Bunnings stores nationwide, while stocks last
• Launch: Bunnings nationwide Movember Trade Brekkie
• Research: One in three construction workers have experienced serious psychological distress
• Movember spokesperson: Rob Dunne, Movember New Zealand Country Manager
• Bunnings spokesperson: Matt Heinrich, Head of Bunnings Trade NZ

Research sources

Research cited is from:

• The Real Face of Men’s Health report. Understand the true state of men's health. - Movember & Publications | The Movember Institute - Movember
• MATES in Construction. Construction Industry Well-being Survey RESULTS. 2023 Nov 

About Movember

Movember is a leading charity changing the face of men's health and this year celebrates 20 years of growing moustaches, starting conversations and raising funds in Aotearoa New Zealand. Since 2003, it has funded more than 1,300 men's health projects around the world, supporting initiatives focused on mental health, suicide prevention and improving health outcomes for men.

About Bunnings NZ

Bunnings is a leading retailer of home and lifestyle products for consumer and commercial customers in Australia and New Zealand. We are a major supplier to project builders, commercial tradespeople and the housing industry. Our store network in New Zealand is made up of 50 locations, comprising Bunnings Warehouses, smaller format stores and trade centres. This physical network is supported by a growing e-commerce ecosystem and supply chain network. Bunnings employs more than 5,000 team members across the country.

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